вЂњWe are so proud to launch our new womenвЂ™s denim collection with Alicia. Alicia Keys embodies that spirit of the brand and brings it to life in such an inspiring and resonant way for women everywhere,вЂќ said Jen Sey, Chief Marketing Officer for the LeviвЂ™sВ® brand. Experiencing all the adventures the world has to offer, expressing their own brand of authenticity and unique personal style. вЂњPeople have been living in their LeviвЂ™sВ® since we invented the blue jean. SheвЂ™s won countless awards since her debut in 2001, but itвЂ™s her soulfulness and authenticity that has made her a global icon and revered philanthropist and spokesperson for the causes she believes in.

вЂњLeviвЂ™s is for every womanвЂ¦there is something for everyoneвЂ¦much like music, LeviвЂ™s brings people together from all walks of life and cultures.вЂќДЄ timeless talent with an authentic voice and style, Alicia Keys is a perfect match for the LeviвЂ™sВ® brand. I feel the most confident, comfortable, sexy and strong in my jeans,вЂќ says Alicia Keys. IвЂ™ve come to the revelation that IвЂ™m just a jeans girl at heart. вЂњWhen you are authentically yourself, you are so gorgeous and powerful. LeviвЂ™sВ® also announced its Fall 2015 global brand campaign, built around вЂњ Live in LeviвЂ™sВ®.вЂќ Global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys will lend her one-of-a-kind voice and style to the brand for the debut of the new womenвЂ™s collection. The result? A transformative womenвЂ™s jeans collection, rooted in the key fits, styles and details women want. And they tapped into the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic LeviвЂ™sВ® details and world-class finishing. The LeviвЂ™sВ® team traveled the globe, getting input from real women. Today, the LeviвЂ™sВ® brand launched its all new womenвЂ™s denim collection.Д¬reating the perfect fitting jeans for each body type is no small undertaking. And since creating the first-ever blue jean for women in 1934, the LeviвЂ™sВ® brand has obsessed over making the perfect pair of jeans for women. For more than 80 years, women have been wearing LeviвЂ™sВ® to make the most of every day, to live life to the fullest and express their own brand of originality.

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